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How To Get 75% Of Your clients Wanting To Buy More

Let On-Hold Messaging Sale To This Captive Attentive Audience

Messages on hold are an essential component of a fully integrated marketing campaign. Is your firm realizing the many benefits of this low cost highly effective marketing strategy? If not, why? Many of your best competitors are.

When you place existing or potentially new clients on hold you have a unique opportunity to powerfully influence, and inform them. There is no better opportunity to create a positive feeling about your firm and for them to learn more about the products and services you offer. Don’t be comfortable if you are using on-hold music. This is not a good marketing strategy because it does not target your marketing message to your most likely buyers and consequently does not contribute to increasing firm revenues.

Benefits Of On-Hold Messaging:

• On-hold advertising cost effectively influences the targeted audience your marketing campaign is designed to reach.
  Your callers are typically existing clients or potentially new clients, and statistics show that over 75% are placed on hold for 45 seconds or longer. On-hold advertising is one of the most cost-effective ways to positively reach and influence your target audience.
  
  
• On-hold messages are highly professional audio presentations of the services you train your staff to "cross-sell" and "up-sell".
  Studies indicate your firm can expect a 45% increase in caller retention and a 20% increase in requests for the additional services that your on-hold messages mention.
  
  
• On-hold advertising is designed to creatively play your message to a captive, attentive audience.
  Your messages are created to capture the caller’s attention and imagination, and they are motivated to learn more about your firm.
  
  
• On-hold advertising builds trust and confidence in callers, reassuring them that they have found the best firm to represent their needs.
  In just a few seconds you can create a critical long lasting impression of your firm’s image and capabilities. It only takes a few dollars to help you create an image of prestige, trust and specialized talent.
  
  
• Specially customized on-hold advertising is proven to reduce hang-ups by two-thirds!
  Never lose a new client again because of a caller becoming frustrated while on-hold and hanging up. Ask yourself, how much revenue and profits does the firm lose when this happens? The answer for many firms is a loss of many thousands of dollars each year. Why throw away thousands upon thousands of dollars, and perhaps much more, when it only takes a little initiative and a few hundred dollars to prevent this loss.